Why Apple Won’t Release a Touch-capable MacBook?

Touchscreen devices are designed to be intuitive and many of them are so easy to use that toddlers play with them, even before they can talk properly. As a comparison, pointing devices are relatively more confusing even for some adults. Coordinating the pointer on the screen with the mouse, trackpad or touchpad can be more challenging.

Consequently for some users, MacBook seems to be less intuitive than touch-capable Windows 8 notebooks.  More recently, Google launched the Chromebook Pixel, which is a high-end model price at $1299 (Approx. £836) and features an impressive high-resolution touchscreen display.

Affordable touchscreen laptops are now entering the market; two of the more popular models are HP Pavillion TouchSmart at $649 and Asus VivoBook at under $500(Approx. £321). So, why Apple still refuses to add touch capability to its MacBook models? iOS devices are an ever-larger part of the company’s business activity and adding touch capabilities to MacBooks will only add unneeded complexities. Apple has been enjoying good margins with its laptops and equipping them with touchscreen display will only reduce its bottom line.