Apple Will Unveil New MacBook Models in WWDC 2013

The Worldwide Developers Conference (WWDC) is an event where Apple habitually introduces its new notebook lineup. It is reported recently that the company will debut new upgrades to the MacBook Pro and MacBook Air at WWDC 2013.

An analyst from KGI Securities believed that Apple will move to an entirely Retina lineup at more affordable price points that existing Retina Display models. There could also be some design tweaks applied to the Retina MacBook Pro models. This is a sensible strategy as Apple can boost the sales of Retina MacBook Pro models by reducing the price of high-end models and removing non-Retina models entirely from the lineup.

Apple may also use the low-power Haswell chips for its MacBook Air laptops and we may see a slight reduction in thickness. KGI Securities had accurately predicted the entire MacBook pipeline in 2013 and its current reports also sound believable. It should be noted that much of the spotlight in WWDC 2013 will be directed towards the 5th generation iPad.

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